Customer Relationship Management (CRM) | Customer Experience Management (CEM) | Customer Data Integration | Business Intelligence Solutions | Customer Information Management/ Customer Databases | Customer Service (General) | Sales Management | Wireless Technologies and Mobile Computing | Mobile Device Management | Mobile Field Sales/ Wireless Connectivity

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LinkedIn Connects with DocuSign for Salesforce by DocuSign, Inc. January 18, 2012 - (Free Research) Read this brief case study of LinkedIn's implementation of DocuSign and Salesforce to speed up sales deals and receive completed contracts quicker. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

BMR Tones Up Its Sales Performance with Advanced Analytics by IBM February 08, 2011 - (Free Research) This paper explains how ProStrategy Colman, an IBM Business Partner, helped BMR become the first company in Europe to implement IBM Cognos Express – an all-in-one business intelligence and planning solution designed for mid-sized companies. Continue reading to learn how BMR toned up its sales performance with advanced analytics. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Advancing Enterprise Mobility to Improve Sales and Service by SAP America, Inc. March 24, 2011 - (Free Research) Explore the latest thinking on use of mobile technology to deliver business value by enabling sales and service processes – and transform processes across the enterprise. Business software vendors can best support their customers by collaborating with strategic partners to co-innovate and foster a mobile ecosystem. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

On the Move: How to provide great productivity solutions for the mobile sales team by SAP America, Inc. March 23, 2011 - (Free Research) A mobile worker’s particular need is mobile CRM – and the goal in a sales context is to deliver all the info and tools on-the-go reps need to manage leads and opportunities. Read in this Selling Power magazine how SAP’s mobile CRM tools help companies to increase sales significantly. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Webcast: Connecting Customer Experience Management to Increased Revenue by Ektron, Inc. January 09, 2012 - (Free Research) Join us for an exclusive webcast and hear from Forrester Research about how you can prepare to drive key business outcomes through your digital marketing efforts. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Address all your CRM needs with one system by Infor CRM December 19, 2011 - (Free Research) Read this paper to learn about a business-specific solution that is designed with forward-thinking brands in mind. With all industries considered and all accepts of selling considered from sales to customer relationship management, this new system may fit all of your needs. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

A realist's guide to building bottom line revenue and customer loyalty with social CRM by SugarCRM Inc. October 17, 2011 - (Free Research) Is social CRM just hype or is it really worth your business's time? Read this eBook from SearchCRM.com for expert advice. (EBOOK) VIEW ABSTRACT | GO TO

Mobile Solutions for Increasing Sales Productivity and Revenue by Sybase, Inc. March 31, 2010 - (Free Research) The most effective sales are face-to-face sales, yet sales representative only spend 26% of their time selling face-to-face. The rest of their time is taken up with administrative tasks, prep and travel. Learn how Sybase Mobile Solutions for SAP can increase sales productivity and bring the advantages of business mobility to your organization. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

It's All about the Salesperson: Taking Advantage of Web 2.0 by Oracle Corporation September 2008 - (Free Research) This paper examines the challenges salespeople face, the growing Web 2.0 trend in the enterprise, and the drivers for a new breed of social applications that complement traditional CRM systems to help sales users close more deals quickly. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Maximize the Value of On-Demand CRM with On-Demand Reporting by Business Objects August 2007 - (Free Research) Improving the overall quality of your company’s decision-making process results also improves the overall effectiveness of your business. This paper explains how reporting will help your organization make better decisions, and how on-demand reporting allows you to accomplish this task in a fast, cost-effective, and easy-to use manner. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

crystalreports.com for Salesforce.com: Exception and Sales Reporting by Business Objects crystalreports.com is a Web-based report-sharing service that allows you to share Crystal Reports with the right people - simply and securely. Create advanced reports from your Salesforce.com data. Dig deeper for answers using graphs with drill down capabilities. View, schedule, refresh, and distribute reports online - inside Salesforce.com.  (SOFTWARE PRODUCT) GO TO DETAILED REPORT

Customer Data Management- Breaking down data silos for improved business outcomes by Equifax December 2011 - (Free Research) This paper reviews the current problems with data silos and how customer data management services can help companies create a consolidated view of their customers and ultimately increase their revenues. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Software as a Service Dramatically Improves CRM Success by Oracle Corporation February 2008 - (Free Research) Explore the results of this Yankee Group study aimed at determining how on-demand technology can be used to improve sales effectiveness. Gain a deeper understanding of the difference between sales administration and sales effectiveness and the role technology plays in driving revenue. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Retailers' Response to the Global Economy Downturn - Enabling Immersive Shopping Experiences by Oracle Corporation March 2009 - (Free Research) This white paper will explore the global retail industry's movement towards the attainment of total immersive shopping experience (ISE) abilities, and discuss how integrated customer relationship management (CRM) software suites will represent the key technological enabler to achieve this fundamental strategic business objective. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

SAP Business One: Integrated, affordable, flexible - A single solution for small business needs by SAP America, Inc. October 2011 - (Free Research) Read this e-book for your introduction to the SAP Business One application. Find out how the application can help your small business streamline operations, act on timely and complete information, and accelerate profitable growth. (EBOOK) VIEW ABSTRACT | GO TO

Differentiate Your Company with Complete CRM by Oracle Corporation February 2009 - (Free Research) This white paper will expand on what Oracle defines as Complete CRM – how businesses can better engage customers and users, manage customer transactions, and analyze results to adapt and take advantage of changing business and economic circumstances to realize greater value from CRM. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Cognos Business Intelligence for Report Authors by IBM January 2012 - (Free Research) Utilize a complete set of enterprise reports that are easy to build, maintain, secure and deploy, all delivered in a collaborative authoring environment and based on the fundamental principle of "author once — consume anywhere." (VIRTUAL SEMINAR) VIEW ABSTRACT | GO TO

Grocer Moves Shopping to the Palm of Customers’ Hands by SAP America, Inc. December 2011 - (Free Research) Read this Bloomberg Businessweek case study to learn how Swiss grocer Coop leveraged its customers' attachment to their iPhones with their long commutes and time-compressed schedules to boost both loyalty and sales with an iPhone shopping app that integrates with its back-end SAP ERP and CRM systems. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Unlock Hidden Profits Using Effective Pricing Strategies by SAP America, Inc. March 2011 - (Free Research) Learn how to use smart, sound pricing strategies to increase revenues while protecting margins. Enterprise-wide visibility into the many drivers that come into play can help with identifying opportunities, negotiating deals properly, and adjusting with agility to changing conditions. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

CRM without Compromise: A Strategy for Profitable Growth by SAP America, Inc. April 2007 - (Free Research) Consider how SAP can help you improve customer relationship management. Build a synergistic ecosystem with employees, customers, and partners to deliver customer value – where customer demand drives the supply chain and customer insight inspires innovation. Quickly respond to sustain competitive advantage and profitability. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The Forrester Wave™: CRM Suites For Large Organizations, Q2 2010 by Microsoft October 2011 - (Free Research) Read this Forrester Research Inc. analysis of 18 leading customer relationship management (CRM) suite solutions. See what vendors offer the best systems for BPM, ERP, TCO, midsized organizations, and basic needs. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

How to Enhance Customer Interactions by Infor CRM December 2011 - (Free Research) This white paper details tactics for improving your customer interaction efforts for more successful business. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Video: LotusLive Suite by IBM January 2012 - (Free Research) Watch this videocast to learn how IBM LotusLive provides a secure, robust and integrated communication environment to help you manage email, projects, remote teams and global clients. Take advantage of these collaborative tools so your employees can be more productive — regardless of device or geographic location. (VIDEOCAST) VIEW ABSTRACT | GO TO VIDEOCAST

Video: Customer Lifetime Value for IT by IBM January 2012 - (Free Research) With technology underpinning much of the customer experience, IT and marketing must adopt new technologies to innovate and grow revenues. Watch this videocast now to learn how IBM SPSS Predictive Analytics enables marketers while reducing the burden on IT. (VIDEOCAST) VIEW ABSTRACT | GO TO VIDEOCAST

CRM Total Cost of Ownership: Fees, Subscriptions and Hidden Costs by SugarCRM Inc. July 2011 - (Free Research) The following analysis provides a comparative price analysis of four leading CRM solutions for midmarketorganizations. Forrester Research defines midmarket organizations as any organization with revenues of lessthan $1 billion and/or fewer than 1,000 employees. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

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