Customer Relationship Management (CRM) | Mobile Device Management | Wireless Technologies and Mobile Computing | Customer Experience Management (CEM) | Customer Service (General) | Enterprise Resource Planning (ERP) | Mobile Field Sales/ Wireless Connectivity | Customer Information Management/ Customer Databases | Business Intelligence Solutions | Enterprise Information Integration/ Metadata Management

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CRM Built for Marketing: The Executive Guide to Selecting CRM that Meets Marketing Needs by Pivotal CRM, a CDC Software solution July 23, 2009 - (Free Research) How can a company ensure that their marketing department's needs are represented when choosing an enterprise-level CRM system? This white paper provides core principles companies can use to help them select a CRM system that each marketing team member feels was built just for them. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Data Driven Marketing by IBM October 05, 2009 - (Free Research) Read this report to learn the findings of an Aberdeen Group study examining how organizations are using data to impact marketing performance and marketing effectiveness. This study offers best practices from hundreds of organizations that identify how to use data to achieve superior performance. (ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

Leverage ERP for Sales & Operations Planning by IFS January 12, 2009 - (Free Research) Read this white paper to learn how to use your ERP to facilitate Sales and Operations Planning (S&OP), which helps manufacturers rapidly adjust to changes in the market. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

CRM for the Professional on the Go by BlackBerry December 2006 - (Free Research) Mobile CRM is something that needs to be considered now. As a business leader, you might have put it into your mental to do later box, but the reasons to make it a priority are compelling. Read this paper to discover why. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Blackberry Solution Increases Customer Service for Corporate Real Estate Company by BlackBerry February 2009 - (Free Research) J.J. Barnicke's sales people needed instant access to corporate property information to better serve clients and speed up sales cycles. They also needed wireless access to CRM data This case study explains how J.J. Barnicke is using BlackBerry and the sales force solution to access CRM information about clients. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

The Total Economic Impact Of DMExpress by Syncsort August 2008 - (Free Research) The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of DMExpress on their organizations. Forrester’s aim is to clearly show all calculations and assumptions used in the analysis. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Oracle Business Brief: Keeping Hold of Your Customers, Especially in Tough Economic Conditions by Oracle Corporation February 2010 - (Free Research) Oracle provides Customer Relationship Management and Enterprise Resource Planning applications, middleware and database software tailored to the customer retention needs of midsize organizations. This Oracle Business Brief explains how these solutions help you retain customers cost-effectively through optimized information and improved flexibility. (ANALYST BRIEF) VIEW ABSTRACT | GO TO

Top 10 Reasons Customers Choose SAP for Business Transformation by SAP America, Inc. January 2006 - (Free Research) SAP is a customer’s company, whose organization is designed for, and encouraging of, innovation in all its aspects - from product development to product delivery to product implementation. Read this white paper to discover the top 10 reasons why customers choose SAP for their business transformation. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The iPhone is Here to Stay: What’s an Enterprise to do About it? by Sybase, Inc. September 2009 - (Free Research) Read this brochure to learn how iAnywhere Mobile Office offers enhanced network security, data protection, device management, profile administration, cross-platform support, and deployment features all available through Apple’s App Store. (BROCHURE) VIEW ABSTRACT | GO TO

Business on the Move: Building a Successful Mobilisation Strategy by Sage (UK) Limited March 2010 - (Free Research) Making your workforce mobile is about making them customer centric 24/7. A mobile salesforce and workforce can respond more urgently to business opportunities, recover from problems faster and address customer problems more quickly. Read this paper to learn about the mobile market, benefits of mobility, and practical considerations. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Data Quality : A Survival Guide For Marketing by SAP America, Inc. June 2009 - (Free Research) Direct marketing is about communicating a message to a specific prospect or customer. This white paper from Business Objects, an SAP company, focuses on these concepts as they pertain to marketing, and particularly as they are supported by data quality functions inside of the broader EIM framework. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Addressing the challenges of implementing a customer-centric strategy by Infor CRM December 2008 - (Free Research) The need for customer insight and responsiveness to that insight is the foundation and driving rationale for the emerging CRM concept of continuous customer dialogue through multi-channel touchpoints. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Better Customer Insight, Better Bottom Line: Gaining Insight from Unified Information Access by Attivio, Inc. December 2008 - (Free Research) In order to protect revenue and ensure the continuation of a company's most important customer relationships, it takes a 360 degree view of every customer to drive retention and loyalty improvement. Read this white paper to discover the uses and advantages of unified information access as well as VOC (voice of the customer) efforts. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Infor CRM for Travel & Leisure by Infor CRM July 2009 - (Free Research) Enterprising companies in travel and leisure are using Infor CRM for Travel and Leisure to create a continuous customer dialogue and deliver the highest impact offers at the moment of interaction across business units and channels. (BROCHURE) VIEW ABSTRACT | GO TO

Data, Disconnected: Taking the Necessary Steps to Build Greater Accuracy into the Customer Management Processes by Pitney Bowes Business Insight March 2009 - (Free Research) This white paper for the communications sector examines how inaccurate data can impact customer relationships, and how implementing a multi-phase process can help feed cleaner customer data into enterprise solutions to maximize return on investment. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Enabling The Lean Enterprise: A Three-Tiered Approach to Improving Your Operations by SAP America, Inc. June 2009 - (Free Research) Recently, many businesses have used lean principles to move from a decentralized corporate management mode to a hybrid model - recognizing that different functions require different levels of centralized management to be efficient and effective. Read this whitepaper to learn a three-tiered approach to improving your operations. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Infor - ERP LX by Infor September 2008 - (Free Research) Infor ERP LX, the next version ERP BPCS, is a scalable, comprehensive, flexible and integrated ERP solution for mixed-mode and process manufacturers operating in an IBM System i environment. The solution improves the efficiency of core business processes. (DEMO) VIEW ABSTRACT | GO TO DEMO

The New Mobile Order by Sybase, Inc. February 2010 - (Free Research) IT mobility offers businesses significant opportunities. As more millennials enter the workforce, IT will be expected to support a range of personal devices. It is critical to adopt an enterprise platform that enables you to secure and manage these devices to allow for flexibility while respecting compliance and other data protection policies. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Going Mobile: Developing an Application Mobilization Plan for Your Business by BlackBerry June 2008 - (Free Research) The BlackBerry Enterprise Solution is a comprehensive platform, designed to meet your organization's needs to mobilize enterprise applications and systems. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Service Benchmarking and Measurement: Using Metrics to Drive Customer Satisfaction and Profits for Contact Centers by Microsoft June 2009 - (Free Research) The ability to measure, monitor, assess, and track KPIs is critical to any organization's ability to manage its service operations. This report reveals how “Best-in-Class” contact and call center firms, distinguish themselves from the others. (ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

Self-Service: Putting Customers First Makes You a Winner by Microsoft April 2009 - (Free Research) This paper examines the business and call center trends driving automation, and provides insight on finding the right balance between self-service and live agent support.  (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Unified Information Access: Agile Enterprises - Accelerating Information-Driven Business Processes by Attivio, Inc. February 2010 - (Free Research) This paper describes how unified information access bridges information silos by uniting content and data in one index, which enables more complete insight. This paper also details how Attivio helps companies cost-effectively provide comprehensive information availability and automated information-driven workflow to support business goals. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

5 Web Self-Service Pitfalls: What Every Contact Center Manager Must Know by eGain Communications Corp. February 2010 - (Free Research) This paper discusses and analyzes 5 myths frequently encountered in the context of self-service strategies and implementations, and offers proven industry best practices to counter them. This paper will be a valuable resource for you as you develop, implement, and refine your customer self-service strategy. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Achieving Service Excellence Across The Enterprise by Numara Software February 2009 - (Free Research) Common problems with interdepartmental handling of customer issues include a mismatch of priorities, no shared understanding of customer impact, and overall communication problems between teams. The solution is to create enterprise-wide workflow and visibility.. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Customer Centricity Master Data and the 360 Degree View by DataFlux Corporation January 2010 - (Free Research) This paper will provide a list of questions that should be considered and reviewed during any project designed to deliver a 360-degree view. The paper then explores how information sharing and identity resolution combine to show the connection between MDM and enterprise customer-centricity. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

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